Our authors
The writers behind the journal: SEO, AI and GEO, content, social, advertising and data.
Thomas Durand
Thomas leads the journal's editorial line. Fifteen years dissecting Google's algorithms, he turns technical SEO into concrete …
Karim Benali
Karim explores visibility in ChatGPT, Perplexity and AI Overviews. He helps brands exist where decisions are now made: inside AI …
Léa Fontaine
Léa designs content strategies that rank without ever sacrificing the reading experience. She believes a good article is read …
Marc Keller
Marc has been auditing ad accounts for twelve years. Google Ads, social ads, retail media: he hunts wasted budget and metrics that …
Sophie Marchand
Sophie builds link profiles that last. She favors relevance and real authority over the metrics race.
Julien Roy
Julien turns data into decisions. GA4, Search Console, Looker: he measures what really matters and unplugs vanity metrics.
Nina Alves
Nina covers social platforms and the creator economy. She tracks the LinkedIn, TikTok and Instagram algorithms to understand what …