Our authors
The writers behind the journal: SEO, AI and GEO, content, social, advertising and data.
Thomas Durand
Thomas leads the journal's editorial line. Fifteen years dissecting Google's algorithms, he turns technical SEO into concrete …
Karim Benali
Karim explores visibility in ChatGPT, Perplexity and AI Overviews. He helps brands exist where decisions are now made: inside AI …
Marc Keller
Marc has been auditing ad accounts for twelve years. Google Ads, social ads, retail media: he hunts wasted budget and metrics that …
Julien Roy
Julien turns data into decisions. GA4, Search Console, Looker: he measures what really matters and unplugs vanity metrics.
Léa Fontaine
Léa designs content strategies that rank without ever sacrificing the reading experience. She believes a good article is read …
Nina Alves
Nina covers social platforms and the creator economy. She tracks the LinkedIn, TikTok and Instagram algorithms to understand what …
La rédaction
The journal's editorial team shares analysis, methods and field feedback on every digital marketing acquisition lever.
Sophie Marchand
Sophie builds link profiles that last. She favors relevance and real authority over the metrics race.