Author

Julien Roy

Data & performance analyst

Julien turns data into decisions. GA4, Search Console, Looker: he measures what really matters and unplugs vanity metrics.

Their articles

A marketing dashboard centralizes key marketing indicators. Definition, essential KPIs, how to build one and which tools to use.

Julien Roy 8 min read

What is Google Tag Manager: definition, how it works, tags and triggers, and how it differs from Google Analytics 4.

Julien Roy 7 min read

Web analytics measures and analyzes a site's traffic to understand visitor behavior and guide marketing decisions.

Julien Roy 7 min read

Conversion rate is calculated by dividing conversions by visitors, then multiplying by 100. Formula, examples and tools explained simply.

Julien Roy 7 min read

Looker Studio is Google's free tool for building dashboards and reports connected to Analytics, Sheets, Ads and BigQuery.

Julien Roy 7 min read

Complete guide to the best web analytics agencies in France. Comparison table, selection criteria, budgets and recommendations by profile.

Julien Roy 6 min read