Website Redesign: the SEO Checklist to Prevent Traffic Loss
Complete SEO checklist for a website redesign without traffic loss: before, during, after. 301 redirects, content preservation, position tracking.
Author
Thomas Durand
Editor-in-chief & SEO strategist
Thomas leads the journal's editorial line. Fifteen years dissecting Google's algorithms, he turns technical SEO into concrete business decisions for brands.
Their articles
Google Business Profile: The Complete Optimization Guide
Optimizing your Google Business Profile is essential for local SEO. Discover the key levers, common mistakes, and best practices.
10 SEO Mistakes to Avoid (and How to Fix Them)
Discover the 10 most common SEO mistakes hindering your visibility. Practical guide with fixes for each error.
Best WordPress SEO Agencies 2026
The 7 best WordPress SEO agencies for 2026: datashake, SeoMix, Peak Ace and more. Complete comparison, pricing, and selection criteria.
Title tags and meta descriptions: the complete guide
Learn to write effective title tags and meta descriptions for better SEO. Length rules, best practices, common errors explained.
Best Shopify SEO agencies in 2026
Selection of the 7 best Shopify SEO agencies. Technical expertise, GEO, pricing and criteria to choose your partner.
Core Web Vitals: what really matters in 2026
INP, LCP, CLS: a review of the thresholds that actually weigh on rankings and those that are just comfort.
Crawl budget: 5 signals to watch
Crawl budget is wasted in silence. Five signals in logs and Search Console to detect it in time.
Comparison: 5 SEO rank tracking tools
Accuracy, data freshness, price: the match of rank tracking tools to steer your Google positions.
SEO cannibalization: detect it before it costs you
Two pages targeting the same query neutralize each other. Quick detection methods and classic remedies.