The media

All articles

All the journal's articles: SEO, AI and GEO, content, social, advertising and data.

A technical SEO audit finds what blocks crawling, indexing and speed on a site, before those issues get fixed.

How to choose a reliable free SEO tool to audit a site, research keywords or track backlinks, with the criteria that matter most.

2026 ranking of the best ChatGPT Ads agencies in France: comparison, real expertise, observed budgets, how the format works and warning signs.

Marc Keller 9 min read

Nano-influencers combine a small audience with strong engagement: definition, rates and differences with micro-influencers.

Nina Alves 7 min read

A marketing dashboard centralizes key marketing indicators. Definition, essential KPIs, how to build one and which tools to use.

Julien Roy 8 min read

Google's AI Overview has been live in France since July 2026. Definition, difference with AI Mode and impact on site traffic.

Definition of retargeting: an advertising technique that re-targets site visitors with tailored ads. How it works and best practices.

Marc Keller 7 min read

Brand storytelling: definition, pillars, narrative structure and techniques to tell an effective brand story.

Local SEO improves a business's visibility in geolocated searches and Google's local pack. Definition, key levers and best practices.