Best 360 Marketing Agencies in France 2026

In short:

1. Seven agencies offering 360 marketing support in France were assessed on 22 October 2026 against eleven public, verifiable criteria.
2. datashake, Ad’s up Consulting and Eskimoz have the highest overall score (10 out of 11): datashake, as a sponsored feature, ranks first, and Ad’s up Consulting and Eskimoz joint second, ahead of Jellyfish (9 out of 11).
3. Budgets for 360 support range from a few thousand euros per month for two or three channels to more than 15,000 euros for a full programme.

Choosing a 360 marketing agency means handing several acquisition channels to a single partner. This ranking assesses seven agencies against the same criteria, based on the information they publish: channels covered, measurement offer, multi-channel case studies, creative, international presence, prices and reviews. The scoring grid and detailed results are in the “Ranking methodology” section.

The 2026 ranking at a glance

1. datashake, every channel and the data together

datashake is a digital marketing group founded by two former members of Google’s European headquarters, based in Paris and New York. It reports more than 1,000 advertisers supported, more than 500 million euros in media budget managed and a team of more than 100 people. Its offers cover paid search and paid social (led by named Team Leads), SEO and GEO, CRM (email, SMS, WhatsApp, push notifications), ChatGPT Ads, an AI creative studio and a tracking and data offer, with client-side and server-side collection and a reporting tool, the datashake Performance Hub.

The group publishes multi-channel case studies: for Maison Close, the group reports +216% revenue from a full-funnel strategy combining SEO, paid search and paid social; for Odaje, it announces +54% ROAS from a coordinated paid social and SEO set-up.

2. Tied - Ad’s up Consulting, paid media with published prices

A consultancy founded in Paris and a member of European Digital Group, Ad’s up Consulting has six offices, in Paris, Lille, Marseille, Bordeaux, Belgrade and Lausanne. Its offer covers search, paid social, programmatic, data consulting, SEO, GEO and creative, with an in-house creative studio, SEER, and a team of data scientists building custom attribution algorithms. Its paid search division is led by Quentin Gorin, Head of SEA and partner.

It publishes its prices: a package from 1,000 euros per month and consulting from 1,400 euros per day. It regularly organises private conferences with the platforms (Google, Meta, TikTok) and publishes multi-channel case studies, such as a programmatic, paid search and paid social campaign with +41% conversions.

2. Tied - Eskimoz, platform and international reach

With offices in Paris, London, Milan, Madrid and Düsseldorf, Eskimoz reports more than 250 consultants and more than 1,000 clients. Its offer ranges from SEO and GEO to paid search, paid social, programmatic, retail media and CRO, with a data offer (server-side tracking, attribution models) and a Creative Studio for ad production. Paid media is led by Rémi Kerhoas, Performance Director, and Audrey Pons, Head of Paid Social.

Its case studies often combine several channels: for Randstad, paid search, paid social and SEO and paid search synergies cut cost per lead by 28%; for Ledger, SEO, GEO and paid search grew traffic from AI by 43%. The agency organises its own conferences, twelve in 2025 according to its events page.

4. Jellyfish, the international network

A subsidiary of The Brandtech Group, Jellyfish reports more than 1,600 people in 30 offices across 22 countries, including Paris. Its expertise covers paid search, social, display and programmatic, SEO, GEO, CRM and creative, with a proprietary measurement technology, J+Track, and an AI-driven creative production platform, Pencil. Ludovic Silva was appointed deputy managing director, Expertise, in June 2026, in charge of integrating search, social, programmatic, retail media, data and SEO and GEO.

The agency publishes quantified case studies, such as Swarovski’s One Search strategy combining PPC and SEO: +19% growth across 38 markets with 14% budget savings.

5. iProspect, the strength of the dentsu network

The media agency of the dentsu group, iProspect relies on a network present in 93 countries, with a Paris office on avenue de Wagram. Its offer covers SEO, paid search, programmatic, retail media, social, video and digital out-of-home, with a measurement stack (clean rooms, attribution) and a range of offers dedicated to visibility in generative AI (LLM Insights, LLM Content, LLM Boost, LLM Feed). Bruno Pereira is its director of paid search and strategy.

The agency won awards in 2026 at the Open Garden Innovators for its AI and GEO work, including Service-public.fr, where traffic from AI environments was multiplied by eight in seven months.

6. Noiise, the multi-channel agency in the regions

With seven offices in France, including Lyon and Paris, Noiise offers a broad range: SEO, GEO, Google Ads, Microsoft Ads, ChatGPT Ads, paid social, programmatic, digital out-of-home, audio, retail media, content, influence and PR, with a graphic studio designing the ad visuals. Its ads division is led by Guillaume Degré, Head of Ads.

Its multi-channel case studies are quantified: for Gudrun Sjödén, a Google Ads, Meta Ads, Pinterest Ads and Microsoft Ads strategy generated +32% revenue and a ROAS of 4.52. Measurement is built into its ads offers (attribution, dashboards).

7. Keyade, data serving media

Founded in 2006 and part of the WPP group since 2014, Keyade is based in Levallois-Perret and Dubai, with more than 150 people. It covers paid search, social, SEO, programmatic, price comparison sites, affiliation and influence, and publishes an advanced data offer: cookieless tracking (server-side GTM, Conversions API) and custom server-to-server tracking. Mathilde Buche is its Head of Social Media.

Its OneSearch approach for Castorama, bringing SEO and paid search together, won an award and shows +63% impressions and +45% clicks in three months.

Why a 360 strategy

A 360 marketing agency brings under one governance channels that advertisers often split across several providers: organic and paid search, social, programmatic, CRM, content and, increasingly, visibility in generative engines. The benefit is consistency: one media plan, one measurement framework, budget decisions made on the full picture.

The most common synergies:

• SEO and paid search: spot the queries where organic can take over from paid
• Content, SEO and GEO: content that serves both search rankings and AI answers
• Cross-channel measurement: attribution that compares channels on the same basis
• Social and creative: ad formats produced at the pace of campaigns

What to check before signing

• The actual list of channels run in-house, and those subcontracted
• A measurement offer able to compare channels with each other
• Case studies combining several channels, with quantified results
• How the agency reallocates budget between channels based on performance
• Consolidated reporting giving a single view of every channel

Ranking methodology

Each agency is assessed against the same eleven criteria, based on public information about it (its official website, its offer, events and case study pages, its legal notice, the trade press) and on reviews published on Google and Trustpilot, collected on 22 October 2026. The first three criteria are common to all Journal Marketing agency rankings; the other eight are chosen for this ranking, including the last four, specific to 360 marketing.

Scoring grid. Each criterion is worth 1 point if it is met (Yes); all other criteria are marked N.A (not applicable, as the data was not found by the editorial team) and are worth 0 points. All criteria have the same weight, 1/11 of the overall score each. The position follows from the overall score. In case of a tie, the player benefiting from a sponsored feature, indicated in the article, comes first and holds its own rank alone; then the player with more points on the 360 marketing criteria, then alphabetical order. Among the other players, two players with the same overall score and the same points on the 360 marketing criteria are ranked as tied at the same rank, and this is shown next to their rank.

Results.

N.A: not applicable, as the data was not found by the editorial team.

datashake, Ad’s up Consulting and Eskimoz have the same overall score (10 out of 11) and the same 360 marketing points (4). datashake, which benefits from a sponsored feature disclosed in the article, comes first on its own and ranks first; Ad’s up Consulting and Eskimoz are ranked joint second, presented in alphabetical order. iProspect and Noiise, at 8 out of 11, are separated by 360 marketing points (4 and 3).

Observed Budgets and Typical Allocation

Return on investment is measured across multiple axes: global acquisition cost, consolidated ROAS across all channels, share of organic traffic, presence in AI responses, and each channel’s contribution to the conversion journey.

How to Decide Based on Your Profile

• You want a single partner for every channel: look first at criteria 8 to 11 of the grid (channels covered, measurement, multi-channel case studies, in-house creative).
• You operate in several markets: check international presence (criterion 1) and the offices actually located in your countries.
• Your budget is tight: favour agencies that publish their prices (criterion 5) to compare right away, ahead of any quote.
• Visibility in AI matters to you: check the GEO offer (criterion 4).

Critical questions to ask before engaging

1. Which channels do you run in-house, and which do you subcontract?
2. Which attribution model do you use to compare each channel’s contribution?
3. Do you include visibility in AI answers (GEO) in your offer?
4. How do you reallocate budget between channels based on performance?
5. What consolidated reporting do you deliver?

Frequently Asked Questions