In short:
- Six agencies offering programmatic advertising in France were assessed on 22 October 2026 against eleven public, verifiable criteria.
- Ad’s up Consulting has the highest overall score (9 out of 11), ahead of Gamned! and Eskimoz (8 out of 11 each).
- Tradelab, listed in a previous version of this ranking, joined Jellyfish in 2020: Jellyfish is the agency assessed.
Programmatic advertising accounts for a large share of display, video and now connected TV buying. This ranking assesses six agencies against the same criteria, based on the information they publish: platforms used, formats, proprietary technology, brand safety, international presence, prices and reviews. The scoring grid and detailed results are in the “Ranking methodology” section.
The 2026 ranking at a glance
| Rank | Agency | Locations | Positioning | Overall score |
|---|---|---|---|---|
| 1 | Ad’s up Consulting | Paris, Lille, Marseille, Bordeaux, Belgrade, Lausanne | Paid media consultancy, in-house attribution and audience modules | 9 / 11 |
| 2 | Gamned! | Paris, six other countries | Programmatic trading desk, Biggie group | 8 / 11 |
| 3 | Eskimoz | Paris, London, Milan, Madrid, Düsseldorf | SEO, GEO and paid media agency, proprietary platform | 8 / 11 |
| 4 | Jellyfish | Paris, network in 22 countries | International agency, Tradelab’s heir | 7 / 11 |
| 5 | iProspect | Paris, dentsu network | Media agency of the dentsu group | 5 / 11 |
| 6 | Keyade | Levallois-Perret, Dubai | Media agency of the WPP group | 2 / 11 |
1. Ad’s up Consulting, tool-based programmatic
A consultancy founded in Paris and a member of European Digital Group, Ad’s up Consulting has six offices, including Belgrade and Lausanne. Its programmatic offer, published under the name Display, relies on Google DV360, its “preferred platform”, on Amazon DSP and on The Trade Desk, and covers audio, DOOH and addressable TV on the TF1, M6 and France Télévisions channels. It is led by Davidson Li, partner and Head of Display and Social Ads.
The consultancy has built its own modules, including Attribution Wizard, an attribution and contribution algorithm, and Audience Selector. It publishes its prices (packages from 1,000 euros per month), organises private conferences with the platforms and states that in 2019 it was the first French consultancy to be 100% certified on Google Marketing Platform.
2. Gamned!, the long-standing trading desk
Founded in 2009 and based in Paris, Gamned! is a programmatic activation agency present in seven countries (France, Switzerland, Belgium, Italy, the Czech Republic, the United Arab Emirates, Brazil). Bought from TF1 by the HLD fund in 2022, it is now joining the Biggie group. Its media trading team is led by Baptiste Pechery, head of media trading.
Gamned! operates on many platforms (Google DV360, Amazon DSP, Appnexus, Displayce…), in connected TV, DOOH and audio, with in-house predictive algorithms (GBO), a proprietary dynamic creative technology and named verification tools (Integral Ad Science, Adloox). It publishes quantified case studies, such as Clarins, whose cost per acquisition was divided by three, and a CTV offer available from 10,000 euros of investment.
3. Eskimoz, programmatic within a global offer
With offices in Paris, London, Milan, Madrid and Düsseldorf, Eskimoz includes programmatic in an offer ranging from SEO and GEO to paid search and paid social. Its campaigns cover display, video, mobile, audio, connected TV and DOOH, and are managed in its proprietary platform, the Eskimoz App. The programmatic team is led by Rémi Kerhoas, Performance Director.
The agency organises its own conferences (twelve in 2025) and has a 4.8 out of 5 rating on Trustpilot. Its programmatic page also presents its approach to brand safety.
4. Jellyfish, Tradelab’s heir
A subsidiary of The Brandtech Group present in 22 countries, Jellyfish absorbed the French trading desk Tradelab in 2020, which became Jellyfish France. Its display and programmatic offer relies on Display & Video 360 and Campaign Manager 360, and on platforms such as The Trade Desk and Xandr, across display, video, audio and connected TV. Thomas Allemand is its VP Adtech and Supply.
The agency publishes quantified case studies (Kiabi, Orange Pro) and organises its own events.
5. iProspect, the strength of the dentsu network
The media agency of the dentsu group, present in 93 countries, iProspect offers programmatic across connected TV, display, video, out-of-home and audio, backed by Merkury, the group’s proprietary identity tool. Its GEO offer (LLM Insights, LLM Feed) won awards in 2026 at the Open Garden Innovators.
The agency publishes quantified case studies. Its programmatic page presents the main DSPs on the market and its approach to brand safety.
6. Keyade, programmatic within the media offer
Part of the WPP group since 2014 and based in Levallois-Perret and Dubai, Keyade includes programmatic buying in a media offer that also covers paid search, social, SEO, affiliation and price comparison sites, with an advanced data offer (cookieless and server-to-server tracking). It publishes quantified case studies on search and social.
Understanding the programmatic market
Programmatic advertising automates the buying of ad space, in real time or through private deals, via buying platforms (DSPs). An agency brings three things: choosing and setting up the platforms, building audiences and controlling the quality of delivery.
Four trends matter when choosing an agency:
- First-party data and contextual targeting are taking over from third-party cookie targeting, which browsers and regulation frame ever more strictly
- Connected TV and audio open premium inventory bought programmatically
- Digital out-of-home (DOOH) is now planned and measured like display
- AI is used to optimise bids, audiences and creatives
What to check before signing
- The platforms actually used, and who owns the accounts (the agency or the advertiser)
- Financial transparency: media costs, technology fees and agency margin shown separately
- Verification tools (brand safety, fraud, viewability) and their reports
- Case studies with business results, on top of media metrics
- The ability to activate connected TV, audio or DOOH if you need it
Ranking methodology
Each agency is assessed against the same eleven criteria, based on public information about it (its official website, its offer and case study pages, its legal notice, the trade press, the company register) and on reviews published on Google and Trustpilot, collected on 22 October 2026. The first three criteria are common to all Journal Marketing agency rankings; the other eight are chosen for this ranking, including the last four, specific to programmatic. The assessed scope is the agency’s own brand: the offers and events it publishes, including through its offices abroad, count; those of its group belong to a separate scope. Tradelab, listed in a previous version of this ranking, joined Jellyfish France in 2020: its business is assessed under the Jellyfish name.
Scoring grid. Each criterion is worth 1 point if it is met (Yes); all other criteria are marked N.A (not applicable, as the data was not found by the editorial team) and are worth 0 points. All criteria have the same weight, 1/11 of the overall score each. The position follows from the overall score. In case of a tie, the player benefiting from a sponsored feature, indicated in the article, comes first and holds its own rank alone; then the player with more points on the programmatic criteria, then alphabetical order. Among the other players, two players with the same overall score and the same points on the programmatic criteria are ranked as tied at the same rank, and this is shown next to their rank.
| Criterion | What earns the point |
|---|---|
| 1. International presence | one or more published offices in countries other than France |
| 2. Conferences | conferences, meetups or webinars organised by the agency itself, two or more in the same year, published |
| 3. Expertise lead | a lead of the programmatic expertise named with a job title |
| 4. GEO offer | a published offer for visibility in generative engines |
| 5. Published prices | published fees or price benchmarks |
| 6. Case studies | published client case studies with results |
| 7. Client reviews | an average rating of 4.5 out of 5 or higher on Google or Trustpilot |
| 8. Several DSPs | two or more buying platforms (DSPs) named as used by the agency |
| 9. CTV, DOOH or audio | connected TV, digital out-of-home (DOOH) or programmatic audio campaigns offered |
| 10. Proprietary technology | a named proprietary technology or algorithm used for programmatic campaigns |
| 11. Brand safety | a named verification partner (IAS, DoubleVerify, Adloox…) or a published brand safety policy |
Results.
| Criterion | Ad’s up Consulting | Gamned! | Eskimoz | Jellyfish | iProspect | Keyade |
|---|---|---|---|---|---|---|
| 1. International presence | Yes | Yes | Yes | Yes | Yes | Yes |
| 2. Conferences | Yes | N.A | Yes | Yes | N.A | N.A |
| 3. Expertise lead | Yes | Yes | Yes | Yes | N.A | N.A |
| 4. GEO offer | Yes | N.A | Yes | Yes | Yes | N.A |
| 5. Published prices | Yes | Yes | N.A | N.A | N.A | N.A |
| 6. Case studies | Yes | Yes | Yes | Yes | Yes | Yes |
| 7. Client reviews | N.A | N.A | Yes | N.A | N.A | N.A |
| 8. Several DSPs | Yes | Yes | N.A | Yes | N.A | N.A |
| 9. CTV, DOOH or audio | Yes | Yes | Yes | Yes | Yes | N.A |
| 10. Proprietary technology | Yes | Yes | Yes | N.A | Yes | N.A |
| 11. Brand safety | N.A | Yes | N.A | N.A | N.A | N.A |
| Overall score | 9 / 11 | 8 / 11 | 8 / 11 | 7 / 11 | 5 / 11 | 2 / 11 |
| Programmatic points (8 to 11) | 3 | 4 | 2 | 2 | 2 | 0 |
N.A: not applicable, as the data was not found by the editorial team.
Gamned! and Eskimoz, at 8 out of 11, are separated by programmatic points (4 and 2).
Programmatic budgets in 2026
| Campaign type | Monthly media budget | Estimated agency fees |
|---|---|---|
| Programmatic entry (SMBs) | 3,000 - 10,000 euros | 15-20% of budget |
| Standard campaign | 10,000 - 30,000 euros | 12-18% of budget |
| Multi-channel strategy | 30,000 - 80,000 euros | 10-15% of budget |
| Premium program (multi-DSP, CTV, DOOH) | 80,000 - 300,000+ euros | 8-12% of budget |
How to choose based on your profile
- You are new to programmatic: favour an agency that publishes its prices (criterion 5) and integrates programmatic with your other channels.
- Your media budget is large: look first at the platforms used, proprietary technology and brand safety (criteria 8, 10 and 11).
- You are after awareness: check the ability to activate connected TV, audio or DOOH (criterion 9).
- You operate in several markets: check international presence (criterion 1).
Frequently asked questions
Which agency has the best score in the 2026 programmatic ranking?
Ad’s up Consulting has the highest overall score in this 2026 ranking (9 criteria out of 11), ahead of Gamned! and Eskimoz (8 out of 11 each). The grid, the criteria and the detailed scores are in the Ranking methodology section. The choice depends on your formats, your media budget and how much transparency you need.
What budget should be allocated for a programmatic campaign ?
Budgets range from 3,000 to 10,000 euros monthly to start, 10,000 to 30,000 euros for a multi-channel strategy, and beyond 50,000 euros for complex programs with multi-DSP and geographic activation.
What is programmatic advertising and how does it work ?
Programmatic advertising is the automation of buying ad space in real time through technology platforms called DSPs. It enables precise audience targeting, real-time bid adjustment and deployment of display, video or native ads across thousands of sites simultaneously.