E-E-A-T: prove expertise rather than declare it
Google does not read promises, it reads evidence. How to materialize experience and expertise in your pages.
In short:
- First-hand experience has become the first E of the acronym, and the most discriminating.
- Author pages linked to real profiles strengthen the whole domain.
- Sourced citations and original data are the evidence engines read best.
E-E-A-T is not a score but a bundle of clues. The point is not to claim expertise, it is to make it verifiable.
Evidence, not promises
- Author bylines with bio and references
- Sources cited with date and link
- Original data or field feedback
The role of author pages
A solid author page links every article to an identifiable person, with their background and topics. It is a site-wide signal.
Experience above all
Testing what you write about changes the writing: concrete details, honest limits, precise vocabulary. It is the natural extension of an evergreen strategy.