The media

All articles

All the journal's articles: SEO, AI and GEO, content, social, advertising and data.

Compare Perplexity, ChatGPT, and Google AI Overviews. Learn how each engine cites sources and what this means for your search visibility strategy.

Selection of the 7 best Shopify SEO agencies. Technical expertise, GEO, pricing and criteria to choose your partner.

Our 2026 ranking of the best link building agencies in France: comparison, selection criteria, budgets and questions to ask before signing.

Complete guide to create a marketing persona: step-by-step method, data to collect, template form and 3 types of personas.

Selection of 7 tools and agencies to reduce your Google Ads spending in 2026. Compare SaaS solutions and agencies, optimize your CPA and ROAS.

Marc Keller 6 min read

Writing, image, video: the comparison of AI tools that actually save time for marketing teams.

AI Overviews are redistributing visibility. Here is what drives Google to cite a brand in its generative answers.

INP, LCP, CLS: a review of the thresholds that actually weigh on rankings and those that are just comfort.

GA4 overflows with menus. Here are the seven reports that answer real SEO questions, and how to read them.

Julien Roy 1 min read