The media

All articles

All the journal's articles: SEO, AI and GEO, content, social, advertising and data.

A comparison of the best free artificial intelligence software in 2026, for writing, images, code and organizing work.

UGC marketing relies on content created by customers to build trust and drive conversions: definition, formats and integration method.

Nina Alves 7 min read

What is Google Tag Manager: definition, how it works, tags and triggers, and how it differs from Google Analytics 4.

Julien Roy 7 min read

AI text writing tools generate, correct and rephrase content from a simple instruction. How they work, the best tools and their limits.

SEO vs SEA: two opposite logics for visibility. A comparison of cost, timing and complementarity between organic and paid search.

Marc Keller 7 min read

An editorial calendar schedules the publications of a blog or social media accounts: definition, key elements and steps to build one.

Website SEO covers the techniques that improve a site's visibility in Google's organic results and in generative engine answers.

Web analytics measures and analyzes a site's traffic to understand visitor behavior and guide marketing decisions.

Julien Roy 7 min read

How the TikTok algorithm works in 2026: distribution phases, engagement signals and hashtags that determine a video's reach.

Nina Alves 7 min read