The media

All articles

All the journal's articles: SEO, AI and GEO, content, social, advertising and data.

Conversion rate is calculated by dividing conversions by visitors, then multiplying by 100. Formula, examples and tools explained simply.

Julien Roy 7 min read

A good ChatGPT prompt combines role, context, task and output format. Structure, examples and mistakes to avoid for digital marketing.

SEA marketing means buying ads on search engines to gain immediate visibility. Definition, how it works, and its difference from SEO.

Marc Keller 7 min read

An editorial line defines a media's topics, audience and tone. Definition, key elements and a 5 step method to build one.

An SEO audit examines a site's technical setup, content and popularity to spot ranking blockers and prioritize the actions to take.

CRM software centralizes customer data to help sales and marketing teams better manage the customer relationship.

France's influencer law of 2023 regulates contracts, transparency and banned products for creators and brands.

Nina Alves 7 min read

Looker Studio is Google's free tool for building dashboards and reports connected to Analytics, Sheets, Ads and BigQuery.

Julien Roy 7 min read

Generative AI refers to technologies that create text, images or code. Definition, how it works, main tools and marketing use cases.