The media

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All the journal's articles: SEO, AI and GEO, content, social, advertising and data.

Well-designed evergreen content drives traffic for years. The three-step method to build it.

The race for impressions is over: LinkedIn now favors qualified exchanges. What it changes for brands.

Nina Alves 1 min read

The two AI engines do not cite the same sources or formats. A comparison to prioritize your GEO efforts.

Overly broad bidding, default extensions, hidden display network: five Google Ads settings to audit urgently.

Marc Keller 1 min read

Too many optimized anchors attract penalties, too few dilute the signal. The reference ratios per profile.

Crawl budget is wasted in silence. Five signals in logs and Search Console to detect it in time.

Accuracy, data freshness, price: the match of rank tracking tools to steer your Google positions.

Google does not read promises, it reads evidence. How to materialize experience and expertise in your pages.

The llms.txt file offers a site map designed for AIs. A review of its adoption and its real usefulness.