Marketing Dashboard: Guide and KPIs
A marketing dashboard centralizes key marketing indicators. Definition, essential KPIs, how to build one and which tools to use.
All articles
All the journal's articles: SEO, AI and GEO, content, social, advertising and data.
76 articles
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AI Overview in France: What Changes
Google's AI Overview has been live in France since July 2026. Definition, difference with AI Mode and impact on site traffic.
Retargeting: Definition and Principle
Definition of retargeting: an advertising technique that re-targets site visitors with tailored ads. How it works and best practices.
Brand Storytelling: The Method
Brand storytelling: definition, pillars, narrative structure and techniques to tell an effective brand story.
Local SEO: Definition and Key Levers
Local SEO improves a business's visibility in geolocated searches and Google's local pack. Definition, key levers and best practices.
Free artificial intelligence software
A comparison of free artificial intelligence software in 2026, for writing, images, code and organizing work.
UGC marketing: definition and uses
UGC marketing relies on content created by customers to build trust and drive conversions: definition, formats and integration method.
What Is Google Tag Manager? Definition and How It Works
What is Google Tag Manager: definition, how it works, tags and triggers, and how it differs from Google Analytics 4.
AI Text Writing: The Best Tools
AI text writing tools generate, correct and rephrase content from a simple instruction. How they work, main tools and points of attention.