Micro-influence: why small accounts convert better
Creators under 50,000 followers show the best conversion rates. Explanations and a selection method.
The media
All articles
All the journal's articles: SEO, AI and GEO, content, social, advertising and data.
Measuring content ROI: a simple framework
Linking published articles to revenue without an over-engineered setup: a measurement frame in four indicators.
Power links or dilution links: how to split the budget
Two families of links, two distinct roles. The method to allocate a link building budget that performs.
Retail media: the third wave of online advertising
After search and social, retail media stands as the third advertising pillar. What to expect from it.
SEO cannibalization: detect it before it costs you
Two pages targeting the same query neutralize each other. Quick detection methods and classic remedies.
