SEO vs SEA: which strategy to choose in digital marketing
SEO vs SEA: two opposite logics for visibility. A comparison of cost, timing and complementarity between organic and paid search.
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All the journal's articles: SEO, AI and GEO, content, social, advertising and data.
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Editorial Calendar: Definition, Steps and Method
An editorial calendar schedules the publications of a blog or social media accounts: definition, key elements and steps to build one.
Website SEO: Full Definition and Complete Guide
Website SEO covers the techniques that improve a site's visibility in Google's organic results and in generative engine answers.
Web Analytics: Definition, Metrics and Tools
Web analytics measures and analyzes a site's traffic to understand visitor behavior and guide marketing decisions.
TikTok Algorithm: How It Works in 2026
How the TikTok algorithm works in 2026: distribution phases, engagement signals and hashtags that determine a video's reach.
Conversion rate calculation: formula and method
Conversion rate is calculated by dividing conversions by visitors, then multiplying by 100. Formula, examples and tools explained simply.
Best ChatGPT Prompt: The Structure That Works
A good ChatGPT prompt combines role, context, task and output format. Structure, examples and best practices for digital marketing.
SEA Marketing: Definition and How It Works
SEA marketing means buying ads on search engines to gain immediate visibility. Definition, how it works, and its difference from SEO.
Editorial Line: Definition, Key Elements and Method
An editorial line defines a media's topics, audience and tone. Definition, key elements and a 5 step method to build one.