GEO: definition and guide to Generative Engine Optimization
GEO (Generative Engine Optimization) aims to get your brand cited by ChatGPT, Perplexity and AI Overviews. Definition, differences with SEO and a method to get started.
The media
All articles
All the journal's articles: SEO, AI and GEO, content, social, advertising and data.
Title tags and meta descriptions: the complete guide
Learn to write effective title tags and meta descriptions for better SEO. Length rules, best practices, common errors explained.
Perplexity, ChatGPT, AI Mode: Comparing Generative Search Engines
Compare Perplexity, ChatGPT, and Google AI Overviews. Learn how each engine cites sources and what this means for your search visibility strategy.
Best Shopify SEO agencies in 2026
Selection of the 7 best Shopify SEO agencies. Technical expertise, GEO, pricing and criteria to choose your partner.
Best link building agencies in 2026: the ranking
Our 2026 ranking of the best link building agencies in France: comparison, selection criteria, budgets and questions to ask before signing.
Create a Marketing Persona: Method and Template Form
Complete guide to create a marketing persona: step-by-step method, data to collect, template form and 3 types of personas.
The Best Tools to Save on Google Ads
Selection of 7 tools and agencies to reduce your Google Ads spending in 2026. Compare SaaS solutions and agencies, optimize your CPA and ROAS.
AI Overviews: how brands get cited
AI Overviews are redistributing visibility. Here is what drives Google to cite a brand in its generative answers.