How to Appear in ChatGPT: Techniques That Work
Master optimization for ChatGPT and generative engines. Indexing techniques, content structure, and authority signals to be cited as a reliable source.
AI and GEO
13 articles
GEO: definition and guide to Generative Engine Optimization
GEO (Generative Engine Optimization) aims to get your brand cited by ChatGPT, Perplexity and AI Overviews. Definition, differences with SEO and a method to get started.
Perplexity, ChatGPT, AI Mode: Comparing Generative Search Engines
Compare Perplexity, ChatGPT, and Google AI Overviews. Learn how each engine cites sources and what this means for a brand's search visibility strategy.
AI Overviews: how brands get cited
AI Overviews are redistributing visibility. Here is what drives Google to cite a brand in its generative answers.