Data and measurement

8 articles

Data and measurementOctober 14, 2026

Google Analytics 4 and GDPR: compliance

Google Analytics 4 and GDPR: what regulators say, the role of consent, and the steps to bring GA4 into compliance.

Data and measurementOctober 5, 2026

The e-commerce conversion rate measures the share of visitors who buy. Definition, sector averages and levers to improve it.

Data and measurementSeptember 24, 2026

What is server side tracking: definition, advantages, points of attention and key steps to set it up in compliance with GDPR.

Data and measurementSeptember 10, 2026

A marketing dashboard centralizes key marketing indicators. Definition, essential KPIs, how to build one and which tools to use.

Data and measurementSeptember 1, 2026

What is Google Tag Manager: definition, how it works, tags and triggers, and how it differs from Google Analytics 4.

Data and measurementAugust 21, 2026

Conversion rate is calculated by dividing conversions by visitors, then multiplying by 100. Formula, examples and tools explained simply.

Data and measurementAugust 12, 2026

Looker Studio is Google's free tool for building dashboards and reports connected to Analytics, Sheets, Ads and BigQuery.

Data and measurementAugust 4, 2026

2026 ranking of web analytics agencies in France: seven agencies assessed on eleven public criteria, scoring grid and selection advice.