Data and measurement on Journal Marketing

GA4: 7 reports that actually serve SEO

Sun, 19 Jul 2026 00:00:00 +0000

In short:

The landing pages report crossed with Search Console remains the pivot of SEO analysis.

Key events replace conversions and change how ROI is read.

Free-form explorations let you rebuild content cohorts.

GA4 has a reputation for being unreadable. In reality, seven reports are enough to steer a site’s organic performance.

Measuring content ROI: a simple framework

Sun, 28 Jun 2026 00:00:00 +0000

In short:

Four indicators are enough: coverage, capture, conversion, contribution.

A content’s value is measured over twelve rolling months, not its publication month.

Full cost includes production, updates and internal linking.

Measuring content ROI does not require a data warehouse. It mostly requires a stable frame and shared definitions.