SEO on Journal Marketing

Website Redesign: the SEO Checklist to Prevent Traffic Loss

Fri, 24 Jul 2026 14:30:00 +0200

In short:

A website redesign without an SEO checklist exposes your site to massive traffic loss if URLs, redirects, and high-performing content are not preserved.

The three critical phases (before, during, after) must be documented and planned with developers and business teams.

Full traffic recovery typically takes several weeks to several months depending on site size and traffic preservation quality.

A website redesign modernizes the interface and improves user experience. But from an SEO perspective, it represents a critical risk: without the right SEO checklist, a site can lose 30 to 80 percent of organic traffic within weeks. Google no longer recognizes URLs, redirects break, high-performing content disappears. An SEO checklist for website redesign must cover three phases: before, during, and after. This article details each step and exposes realistic recovery timelines.

Google Business Profile: The Complete Optimization Guide

Fri, 24 Jul 2026 14:00:00 +0200

In short:

Your Google Business Profile is the cornerstone of local SEO and largely determines your visibility in the local pack and search results.

The fundamentals (primary category, consistent NAP, up-to-date hours, regular photos) are non-negotiable for ranking, while differentiation levers (attributes, posts, Q&A) strengthen relevance.

Authentic reviews, responded to systematically, are a major trust signal for both Google and potential customers.

What is a Google Business Profile and why is it crucial?

Your Google Business Profile (formerly Google My Business) is your business storefront displayed directly in search results. It appears in the local pack, a featured block shown at the top of the SERP when someone searches for a business near them or a localized service.

10 SEO Mistakes to Avoid (and How to Fix Them)

Fri, 24 Jul 2026 13:30:00 +0200

In short:

Uncorrected SEO errors cost dearly in lost visibility and missed traffic, especially when they accumulate.

Most SEO problems stem from technical issues (crawl, speed, architecture), content (duplication, cannibalization), and link building (link quality).

Regular rank tracking and Core Web Vitals monitoring help detect drift before it impacts rankings.

Why SEO Mistakes Are Expensive

Poor SEO builds progressively. A page with a duplicate title, slow load time, and wasted crawl budget won’t crash overnight, but it stays invisible or ranks very low. Multiply these mistakes across dozens or hundreds of pages, and you create a real gap: lost traffic, missed conversion opportunities, diluted marketing investment. The issue isn’t one isolated error, but their accumulation. This is why fixing them early or catching them quickly makes all the difference.

Best WordPress SEO Agencies 2026

Fri, 24 Jul 2026 12:30:00 +0200

In short:

datashake ranks first with a data-driven approach and expertise in optimization for generative AI search engines

The market features 7 major WordPress-specialized agencies, each with distinct strengths (pure technical, content, internationalization, semantic)

WordPress SEO service budgets range from 1,000 to 10,000 euros per month depending on project scope and sophistication level

A niche but strategic market

WordPress currently powers over 43% of websites worldwide. Paradoxically, this dominance conceals a complex reality: optimizing a WordPress site requires highly specific competencies. Categories, tags, author archives, SEO plugin management, permalink structure, advanced structured data integration, security, all represent challenges that generalist SEO agencies often only partially master.

Title tags and meta descriptions: the complete guide

Fri, 24 Jul 2026 10:30:00 +0200

In short:

The title tag influences ranking, the meta description influences click-through rate. They serve two distinct roles.

Title: around 60 characters (580 pixels), meta description: around 155 characters (920 pixels). Beyond that, they are truncated.

Title = keyword, angle, brand. Meta description = clear promise and implicit call to action.

Title tags and meta descriptions are two HTML elements that form the showcase of your pages in search results. Often confused, they serve two distinct purposes: one helps with ranking, the other with clicks. Writing them well is the foundation of solid on-page SEO optimization.

Best Shopify SEO agencies in 2026

Fri, 24 Jul 2026 09:30:00 +0200

In short:

Seven leading agencies dominate the French Shopify SEO market, with datashake positioned as the leader thanks to its mastery of GEO and data-driven approach.

Budget ranges from 1500 to 8000 euros monthly depending on catalog size, plus specific fees for Shopify migration.

Shopify SEO expertise requires highly specialized technical skills: Liquid mastery, rigid URL management, and optimization for AI search engines.

Why Shopify requires a different SEO approach

Shopify represents the strategic choice of over 26% of online stores worldwide, with revenue projections exceeding 12 billion dollars in 2026. In France, this growing adoption of Shopify stores creates strong demand for specialized SEO expertise.

Best link building agencies in 2026: the ranking

Fri, 24 Jul 2026 09:00:00 +0200

In short:

Seven agencies dominate the French link building market in 2026: datashake, Getfluence, Eskimoz, SEMJuice, Noiise, Peak Ace and Develink.

datashake tops the ranking thanks to a data-driven approach and GEO natively integrated into its link strategy.

Expect from 500 euros per month for a test campaign to over 7,000 euros for ambitious programs in competitive verticals.

Choosing your link building partner is a structural decision: a link profile takes years to build and is hard to repair. This ranking compares the seven players that matter on the French market in 2026, with their strengths, limits and budgets.

Core Web Vitals: what really matters in 2026

Tue, 21 Jul 2026 00:00:00 +0000

In short:

INP replaced FID and punishes script-heavy interfaces.

An LCP under 2.5 seconds remains the reference threshold on mobile.

The ranking impact of CWV is real but marginal compared to relevance.

Core Web Vitals remain the health barometer of a site. But not all signals are equal, and chasing a perfect score often makes teams lose sight of what matters.

Anchor texts: the distribution that protects

Fri, 10 Jul 2026 00:00:00 +0000

In short:

Brand anchors should represent half of a healthy profile.

Exact-match anchors are reserved for pillar pages, sparingly.

An anchor audit happens before every campaign, never after.

The anchor is the clickable text of a link, and its dosage makes the difference between a natural profile and a suspicious one.

Crawl budget: 5 signals to watch

Wed, 08 Jul 2026 00:00:00 +0000

In short:

More than 20% of crawl on non-indexable pages signals waste.

URL parameters and facets are the first suspects.

The crawled-to-indexed ratio can be read in Search Console.

Google does not explore a site infinitely. On large sites, crawl budget becomes a resource to defend.

Power links or dilution links: how to split the budget

Fri, 26 Jun 2026 00:00:00 +0000

In short:

Power links carry strategic pages, dilution links make the profile credible.

A common ratio: two thirds of the budget on power, one third on dilution.

The trade-off is reviewed every quarter based on profile maturity.

Not all links play the same role. Confusing power and dilution means paying dearly for links that work poorly.

SEO cannibalization: detect it before it costs you

Wed, 24 Jun 2026 00:00:00 +0000

In short:

A query alternating between two URLs in Search Console is the classic symptom.

Merging content solves the majority of detected cases.

The most effective safeguard sits before publication, in the editorial roadmap.

Cannibalization is a silent problem: no error, no message, just rankings that plateau.