https://journal-marketing.fr/en/categories/social-and-influence/Recent content in Social and influence on Journal MarketingHugoen-USThu, 16 Jul 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/linkedin-algorithm-2026/Thu, 16 Jul 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/linkedin-algorithm-2026/<blockquote> <p><strong>In short:</strong></p> <ol> <li>Substantive comments weigh more than reactions in reach.</li> <li>Company pages&rsquo; organic reach keeps declining in favor of profiles.</li> <li>Long-form text and carousels dominate engagement rates.</li> </ol> </blockquote> <p><strong>LinkedIn&rsquo;s</strong> algorithm changed philosophy: less virality, more conversations between peers.</p>https://journal-marketing.fr/en/blog/micro-influence-conversion/Mon, 29 Jun 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/micro-influence-conversion/<blockquote> <p><strong>In short:</strong></p> <ol> <li>Micro-creators show engagement rates 2 to 3 times higher than big accounts.</li> <li>Niche proximity weighs more than audience size in conversion.</li> <li>Cost per sale is often lower despite reduced unit fees.</li> </ol> </blockquote> <p><strong>Micro-influence</strong> is no longer a budget plan B: it is the most effective segment of influencer marketing.</p>