https://journal-marketing.fr/en/tags/anchors/Recent content in anchors on Journal MarketingHugoen-USFri, 10 Jul 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/anchor-text-distribution/Fri, 10 Jul 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/anchor-text-distribution/<blockquote> <p><strong>In short:</strong></p> <ol> <li>Brand anchors should represent half of a healthy profile.</li> <li>Exact-match anchors are reserved for pillar pages, sparingly.</li> <li>An anchor audit happens before every campaign, never after.</li> </ol> </blockquote> <p>The anchor is the clickable text of a link, and its dosage makes the difference between a natural profile and a suspicious one.</p>