https://journal-marketing.fr/en/tags/audience/Recent content in audience on Journal MarketingHugoen-USFri, 24 Jul 2026 08:30:00 +0200https://journal-marketing.fr/en/blog/create-marketing-persona/Fri, 24 Jul 2026 08:30:00 +0200https://journal-marketing.fr/en/blog/create-marketing-persona/<blockquote> <p><strong>In short:</strong></p> <ol> <li>A <strong>marketing persona</strong> is a detailed semi-fictional representation of your ideal customer based on real data and research.</li> <li>Creation involves four key steps: data collection, qualitative interviews, analysis and segmentation, then formalization into a structured template.</li> <li>Three types of personas exist: the buyer persona (decision-maker), the user persona (end consumer) and the negative persona (profile to avoid).</li> </ol> </blockquote> <h2 id="definition-of-a-marketing-persona">Definition of a marketing persona</h2> <p>A <strong>marketing persona</strong> is not a real customer, but rather a detailed and documented profile of a segment of your target audience. It combines demographics, behaviors, motivations, pain points and objectives. Unlike a simple demographic segment based on age or geography, a persona tells the story of a person with authentic concerns.</p>