https://journal-marketing.fr/en/tags/automation/Recent content in automation on Journal MarketingHugoen-USFri, 02 Oct 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/ai-marketing-agents/Fri, 02 Oct 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/ai-marketing-agents/<p>An <strong>AI marketing agent</strong> is an autonomous software system able to perceive its environment, plan a sequence of actions and execute them across several channels without constant human intervention. Unlike an assistant that only answers a request, the agent acts, it adjusts an ad bid, follows up on a lead or generates a full campaign from a goal set in advance.</p>