https://journal-marketing.fr/en/tags/brand-image/Recent content in brand image on Journal MarketingHugoen-USMon, 07 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/brand-storytelling/Mon, 07 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/brand-storytelling/<p><strong>Brand storytelling</strong> consists of telling a story to communicate about a company, a product or a mission rather than lining up commercial arguments. An environment or a context, real or fictional, is built around the brand to create an emotional connection with the audience. This approach has become central to digital marketing as classic advertising formats lost effectiveness with audiences saturated by messages.</p>