https://journal-marketing.fr/en/tags/budget/Recent content in budget on Journal MarketingHugoen-USSun, 12 Jul 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/google-ads-budget-settings/Sun, 12 Jul 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/google-ads-budget-settings/<blockquote> <p><strong>In short:</strong></p> <ol> <li>The display network enabled by default on search campaigns absorbs up to 20% of budget.</li> <li>Broad queries without negative keywords dilute relevance.</li> <li>A quarterly search terms audit is enough to fix most of it.</li> </ol> </blockquote> <p><strong>Google Ads</strong> accounts rarely lose money on strategy. They lose it on default settings never questioned.</p>https://journal-marketing.fr/en/blog/power-vs-dilution-links/Fri, 26 Jun 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/power-vs-dilution-links/<blockquote> <p><strong>In short:</strong></p> <ol> <li>Power links carry strategic pages, dilution links make the profile credible.</li> <li>A common ratio: two thirds of the budget on power, one third on dilution.</li> <li>The trade-off is reviewed every quarter based on profile maturity.</li> </ol> </blockquote> <p>Not all links play the same role. Confusing <strong>power</strong> and <strong>dilution</strong> means paying dearly for links that work poorly.</p>