Editorial Calendar: Definition, Steps and Method
An editorial calendar schedules the publications of a blog or social media accounts: definition, key elements and steps to build one.
content strategy
4 articles
Editorial Line: Definition, Key Elements and Method
An editorial line defines a media's topics, audience and tone. Definition, key elements and a 5 step method to build one.
Content Marketing: Definition, Formats and Strategy
Content marketing means creating useful content to attract, convert and retain an audience over the long term.
Create a Marketing Persona: Method and Template Form
Complete guide to create a marketing persona: step-by-step method, data to collect, template form and 3 types of personas.