https://journal-marketing.fr/en/tags/definition/Recent content in definition on Journal MarketingHugoen-USFri, 24 Jul 2026 11:00:00 +0200https://journal-marketing.fr/en/blog/what-is-geo-guide/Fri, 24 Jul 2026 11:00:00 +0200https://journal-marketing.fr/en/blog/what-is-geo-guide/<blockquote> <p><strong>In short:</strong></p> <ol> <li>GEO (Generative Engine Optimization) is the discipline of optimizing content to be cited by AI engines: AI Overviews, ChatGPT, Perplexity, Gemini.</li> <li>It complements SEO without replacing it: same foundations, but citation criteria differ from ranking factors.</li> <li>Academic work (Princeton, Georgia Tech) measures up to 40% additional visibility in generative answers for optimized content.</li> </ol> </blockquote> <p>A growing share of purchase decisions now starts with a question asked to an AI, not with ten blue links. <strong>GEO</strong>, Generative Engine Optimization, is marketers&rsquo; answer to that shift: making your brand a source generative engines choose to cite.</p>