https://journal-marketing.fr/en/tags/display/Recent content in display on Journal MarketingHugoen-USTue, 22 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/online-advertising/Tue, 22 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/online-advertising/<p><strong>Online advertising</strong> covers the techniques a brand uses to buy visibility on the internet, whether on search engines, partner sites or social media. Unlike SEO, it relies on buying space or an audience, generally billed per click, per impression or per action, which delivers measurable results as soon as a campaign launches.</p>