https://journal-marketing.fr/en/tags/e-commerce/Recent content in e-commerce on Journal MarketingHugoen-USFri, 21 Aug 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/conversion-rate-calculation/Fri, 21 Aug 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/conversion-rate-calculation/<p>Calculating conversion rate means measuring the share of visitors who complete the expected action, a purchase, a signup or a contact request. It is one of the most closely watched metrics in digital marketing, because it directly links the traffic generated to the actual performance of a site or a campaign. Understanding the formula and adapting it to each channel makes it possible to steer decisions with reliable data rather than impressions.</p>