https://journal-marketing.fr/en/tags/ecommerce/Recent content in ecommerce on Journal MarketingHugoen-USFri, 24 Jul 2026 09:30:00 +0200https://journal-marketing.fr/en/blog/best-shopify-seo-agencies/Fri, 24 Jul 2026 09:30:00 +0200https://journal-marketing.fr/en/blog/best-shopify-seo-agencies/<blockquote> <p><strong>In short:</strong></p> <ol> <li>Seven leading agencies dominate the French Shopify SEO market, with datashake positioned as the leader thanks to its mastery of GEO and data-driven approach.</li> <li>Budget ranges from 1500 to 8000 euros monthly depending on catalog size, plus specific fees for Shopify migration.</li> <li>Shopify SEO expertise requires highly specialized technical skills: Liquid mastery, rigid URL management, and optimization for AI search engines.</li> </ol> </blockquote> <h2 id="why-shopify-requires-a-different-seo-approach">Why Shopify requires a different SEO approach</h2> <p><strong>Shopify</strong> represents the strategic choice of over <strong>26% of online stores worldwide</strong>, with revenue projections exceeding <strong>12 billion dollars in 2026</strong>. In France, this growing adoption of Shopify stores creates strong demand for specialized SEO expertise.</p>https://journal-marketing.fr/en/blog/retail-media-third-wave/Thu, 25 Jun 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/retail-media-third-wave/<blockquote> <p><strong>In short:</strong></p> <ol> <li>Retail media surpasses TV advertising in investment in several European markets.</li> <li>Retailers&rsquo; transactional data offers targeting unavailable elsewhere.</li> <li>The lever remains under-used by brands outside consumer goods.</li> </ol> </blockquote> <p><strong>Retail media</strong>, advertising on retailers&rsquo; sites and apps, has become the third pillar of online advertising, behind search and social.</p>