https://journal-marketing.fr/en/tags/engagement/Recent content in engagement on Journal MarketingHugoen-USMon, 24 Aug 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/tiktok-algorithm/Mon, 24 Aug 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/tiktok-algorithm/<p>The <strong>TikTok algorithm</strong> does not work like other social platforms: it does not rank videos based on the popularity of the account that posts them, but on how real users behave in front of each piece of content, evaluated individually. Understanding this logic has become essential for any brand or creator seeking visibility on the platform, since the distribution rules differ sharply from those of Instagram or LinkedIn.</p>