ga4

4 articles

Data and measurementOctober 14, 2026

Google Analytics 4 and GDPR: compliance

Google Analytics 4 and GDPR: what regulators say, the role of consent, and the steps to bring GA4 into compliance.

Data and measurementSeptember 1, 2026

What is Google Tag Manager: definition, how it works, tags and triggers, and how it differs from Google Analytics 4.

Tools and comparisonsAugust 25, 2026

Web analytics measures and analyzes a site's traffic to understand visitor behavior and guide marketing decisions.

Data and measurementAugust 4, 2026

2026 ranking of web analytics agencies in France: seven agencies assessed on eleven public criteria, scoring grid and selection advice.