https://journal-marketing.fr/en/tags/gdpr/Recent content in gdpr on Journal MarketingHugoen-USTue, 08 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/retargeting-definition/Tue, 08 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/retargeting-definition/<p><strong>Retargeting, definition</strong>: this advertising technique consists of re-targeting internet users who have already visited a site or shown interest in a brand, by showing them personalized ads on other pages across the web. Unlike a classic acquisition campaign that addresses a cold audience, retargeting relies on a behavior already observed to deliver a more relevant message, at a moment when the user is still likely to convert.</p>