https://journal-marketing.fr/en/tags/google-ads/Recent content in google ads on Journal MarketingHugoen-USFri, 24 Jul 2026 08:00:00 +0200https://journal-marketing.fr/en/blog/tools-to-save-on-google-ads/Fri, 24 Jul 2026 08:00:00 +0200https://journal-marketing.fr/en/blog/tools-to-save-on-google-ads/<blockquote> <p><strong>In short:</strong></p> <ol> <li>Seven solutions (agencies and SaaS tools) enable you to drastically reduce Google Ads spending, with savings ranging from 12% to 35% depending on the approach.</li> <li>Your choice depends on your Ads budget, sector, and priorities: automation, fraud prevention, feed management, or structural optimization.</li> <li>Adopting a <strong>multi-lever strategy</strong>, combining Quality Score, keyword exclusions, anti-fraud protection, and synergy with SEO, amplifies gains.</li> </ol> </blockquote> <p><strong>Google Ads</strong> budgets represent a critical spending line for e-commerce merchants and B2B advertisers. Every year, cost-per-click increases, pushing marketing teams to seek optimization levers. Yet reducing spending without degrading conversion volumes is not improvised: it requires proven tools and methods.</p>https://journal-marketing.fr/en/blog/google-ads-budget-settings/Sun, 12 Jul 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/google-ads-budget-settings/<blockquote> <p><strong>In short:</strong></p> <ol> <li>The display network enabled by default on search campaigns absorbs up to 20% of budget.</li> <li>Broad queries without negative keywords dilute relevance.</li> <li>A quarterly search terms audit is enough to fix most of it.</li> </ol> </blockquote> <p><strong>Google Ads</strong> accounts rarely lose money on strategy. They lose it on default settings never questioned.</p>