AI Overviews: how brands get cited

Wed, 22 Jul 2026 00:00:00 +0000

In short:

AI Overviews appear on nearly 30% of informational queries in France.

Content structured as questions and answers gets cited twice as often.

Source authority matters more than classic organic position.

A brand cited in the AI answer captures attention before the first blue link.

Visibility is no longer decided in the ten blue links alone. Google’s AI Overviews compose a direct, sourced answer, placed above everything else. Getting cited in that answer has become a goal in itself.

google on Journal Marketing

AI Overviews: how brands get cited