https://journal-marketing.fr/en/tags/gtm/Recent content in gtm on Journal MarketingHugoen-USTue, 01 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/what-is-google-tag-manager/Tue, 01 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/what-is-google-tag-manager/<p><strong>What is Google Tag Manager</strong>, exactly? It is a free tag management system published by Google that lets you add and edit website tracking codes without touching the source code for every change. Marketing and analytics teams use it to install and manage their own measurement tools, without depending on a developer for each adjustment. This guide covers how it works, its components, and how it differs from other Google tools.</p>