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AI text writing tools generate, correct and rephrase content from a simple instruction. How they work, the best tools and their limits.

An editorial calendar schedules the publications of a blog or social media accounts: definition, key elements and steps to build one.

Website SEO covers the techniques that improve a site's visibility in Google's organic results and in generative engine answers.

Web analytics measures and analyzes a site's traffic to understand visitor behavior and guide marketing decisions.

Julien Roy 7 min read

How the TikTok algorithm works in 2026: distribution phases, engagement signals and hashtags that determine a video's reach.

Nina Alves 7 min read

Conversion rate is calculated by dividing conversions by visitors, then multiplying by 100. Formula, examples and tools explained simply.

Julien Roy 7 min read

A good ChatGPT prompt combines role, context, task and output format. Structure, examples and mistakes to avoid for digital marketing.

SEA marketing means buying ads on search engines to gain immediate visibility. Definition, how it works, and its difference from SEO.

Marc Keller 7 min read

An editorial line defines a media's topics, audience and tone. Definition, key elements and a 5 step method to build one.