Server Side Tracking: A Complete Guide
What is server side tracking: definition, advantages, points of attention and key steps to set it up in compliance with GDPR.
guide
49 articles
AI and SEO: how to combine them
Artificial intelligence is transforming SEO: tools, content writing, link building and best practices for an effective search strategy.
Online advertising: definition and guide
Online advertising covers SEA, display and social media ads. Definition, types, costs and steps to launch an effective campaign.
Web Writing: Guide and Techniques
Web writing means writing content optimized for the web. Definition, writing techniques, readability and SEO best practices.
Technical SEO Audit: Complete Guide
A technical SEO audit finds what blocks crawling, indexing and speed on a site, before those issues get fixed.
Free SEO tool: how to choose well
How to choose a reliable free SEO tool to audit a site, research keywords or track backlinks, with the criteria that matter most.
Nano-influencer: definition and rates
Nano-influencers combine a small audience with strong engagement: definition, rates and differences with micro-influencers.
Marketing Dashboard: Guide and KPIs
A marketing dashboard centralizes key marketing indicators. Definition, essential KPIs, how to build one and which tools to use.
Retargeting: Definition and Principle
Definition of retargeting: an advertising technique that re-targets site visitors with tailored ads. How it works and best practices.