https://journal-marketing.fr/en/tags/influencer-marketing/Recent content in influencer marketing on Journal MarketingHugoen-USFri, 11 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/nano-influencer/Fri, 11 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/nano-influencer/<p>A <strong>nano-influencer</strong> is a content creator whose community stays deliberately small, most often between 1,000 and 10,000 followers depending on the definition used. Far from being a mere diminutive of the micro-influencer, this profile has become established in influencer marketing strategies for its ability to generate strong engagement with a niche audience, at a cost far lower than that of more followed creators.</p>