https://journal-marketing.fr/en/tags/influencer/Recent content in influencer on Journal MarketingHugoen-USFri, 11 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/nano-influencer/Fri, 11 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/nano-influencer/<p>A <strong>nano-influencer</strong> is a content creator whose community stays deliberately small, most often between 1,000 and 10,000 followers depending on the definition used. Far from being a mere diminutive of the micro-influencer, this profile has become established in influencer marketing strategies for its ability to generate strong engagement with a niche audience, at a cost far lower than that of more followed creators.</p>https://journal-marketing.fr/en/blog/influencer-law-france/Thu, 13 Aug 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/influencer-law-france/<blockquote> <p><strong>In short:</strong></p> <ol> <li>The law of June 9, 2023 regulates commercial influence activity and requires a written contract above 1,000 euros excluding tax per year.</li> <li>It requires content to clearly disclose its advertising nature and bans the promotion of certain risky products.</li> <li>It was refined by an update in November 2024, with a deadline of January 1, 2026 for mandatory contracts.</li> </ol> </blockquote> <p>The <strong>influencer law</strong> refers to the text of June 9, 2023 that regulates, for the first time in France, commercial influence activity carried out electronically. It sets transparency rules, requires a written contract above a certain amount, and bans the promotion of certain products or practices deemed risky for consumers. This text applies to content creators as well as to brands and agencies that organize influencer campaigns.</p>