instagram on Journal Marketing

Nano-influencer: definition and rates

Fri, 11 Sep 2026 00:00:00 +0000

A nano-influencer is a content creator whose community stays deliberately small, most often between 1,000 and 10,000 followers depending on the definition used. Far from being a mere diminutive of the micro-influencer, this profile has become established in influencer marketing strategies for its ability to generate strong engagement with a niche audience, at a cost far lower than that of more followed creators.

UGC marketing: definition and uses

Wed, 02 Sep 2026 00:00:00 +0000

UGC marketing, or user generated content marketing, means integrating into a brand’s strategy the content (reviews, photos, videos, testimonials) that customers produce spontaneously rather than the brand’s own teams. This approach has become established on social media as a counterweight to traditional advertising formats, as audiences pay closer attention to where a piece of content comes from than to its production quality.