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kpi

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A marketing dashboard centralizes key marketing indicators. Definition, essential KPIs, how to build one and which tools to use.

Julien Roy 8 min read

Web analytics measures and analyzes a site's traffic to understand visitor behavior and guide marketing decisions.

Julien Roy 7 min read

Conversion rate is calculated by dividing conversions by visitors, then multiplying by 100. Formula, examples and tools explained simply.

Julien Roy 7 min read