kpi on Journal Marketing

Marketing Dashboard: Guide and KPIs

Thu, 10 Sep 2026 00:00:00 +0000

A marketing dashboard brings together in one place the indicators used to track the performance of acquisition, conversion and retention actions. Built from sources as varied as web analytics, advertising platforms or a CRM, it replaces the manually updated spreadsheet with a continuous view shared across teams. This guide covers its definition, the indicators to prioritize, a step by step method for building one, plus the tools and the most frequent mistakes to avoid.

Web Analytics: Definition, Metrics and Tools

Tue, 25 Aug 2026 00:00:00 +0000

Web analytics refers to the measurement, collection and analysis of a site’s traffic data to understand the behavior of its visitors. This discipline underpins most of the marketing decisions made on a site, from choosing what content to publish to allocating an advertising budget. This guide covers what web analytics actually means, the metrics that really matter and the tools used to track them.

Conversion rate calculation: formula and method

Fri, 21 Aug 2026 00:00:00 +0000

Calculating conversion rate means measuring the share of visitors who complete the expected action, a purchase, a signup or a contact request. It is one of the most closely watched metrics in digital marketing, because it directly links the traffic generated to the actual performance of a site or a campaign. Understanding the formula and adapting it to each channel makes it possible to steer decisions with reliable data rather than impressions.