https://journal-marketing.fr/en/tags/looker-studio/Recent content in looker studio on Journal MarketingHugoen-USWed, 12 Aug 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/looker-studio/Wed, 12 Aug 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/looker-studio/<p><strong>Looker Studio</strong> is Google&rsquo;s free tool that turns raw data, coming from Google Analytics, Google Ads or a simple spreadsheet, into visual, shareable dashboards. Formerly known as Google Data Studio, it holds a central place in the marketing reporting of teams who want to track their metrics without relying on a spreadsheet updated by hand. This guide covers how it works, its data connectors and how to build a first useful dashboard.</p>