https://journal-marketing.fr/en/tags/marketing-law/Recent content in marketing law on Journal MarketingHugoen-USThu, 13 Aug 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/influencer-law-france/Thu, 13 Aug 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/influencer-law-france/<blockquote> <p><strong>In short:</strong></p> <ol> <li>The law of June 9, 2023 regulates commercial influence activity and requires a written contract above 1,000 euros excluding tax per year.</li> <li>It requires content to clearly disclose its advertising nature and bans the promotion of certain risky products.</li> <li>It was refined by an update in November 2024, with a deadline of January 1, 2026 for mandatory contracts.</li> </ol> </blockquote> <p>The <strong>influencer law</strong> refers to the text of June 9, 2023 that regulates, for the first time in France, commercial influence activity carried out electronically. It sets transparency rules, requires a written contract above a certain amount, and bans the promotion of certain products or practices deemed risky for consumers. This text applies to content creators as well as to brands and agencies that organize influencer campaigns.</p>