https://journal-marketing.fr/en/tags/matomo/Recent content in matomo on Journal MarketingHugoen-USMon, 28 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/google-analytics-alternative/Mon, 28 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/google-analytics-alternative/<p>Looking for a <strong>Google Analytics alternative</strong> rarely starts from a simple wish for change. The closure of Universal Analytics, the complexity of GA4&rsquo;s event based model, and questions raised by European regulators over data transfers to the United States are pushing a growing number of sites to look at what the market offers. This comparison covers the selection criteria, the main options available, and where each one fits best.</p>