https://journal-marketing.fr/en/tags/meta-title/Recent content in meta title on Journal MarketingHugoen-USFri, 24 Jul 2026 10:30:00 +0200https://journal-marketing.fr/en/blog/title-tag-meta-description/Fri, 24 Jul 2026 10:30:00 +0200https://journal-marketing.fr/en/blog/title-tag-meta-description/<blockquote> <p><strong>In short:</strong></p> <ol> <li>The title tag influences ranking, the meta description influences click-through rate. They serve two distinct roles.</li> <li>Title: around 60 characters (580 pixels), meta description: around 155 characters (920 pixels). Beyond that, they are truncated.</li> <li>Title = keyword, angle, brand. Meta description = clear promise and implicit call to action.</li> </ol> </blockquote> <p><strong>Title tags and meta descriptions</strong> are two HTML elements that form the showcase of your pages in search results. Often confused, they serve two distinct purposes: one helps with ranking, the other with clicks. Writing them well is the foundation of solid on-page SEO optimization.</p>