https://journal-marketing.fr/en/tags/programmatic/Recent content in programmatic on Journal MarketingHugoen-USThu, 25 Jun 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/retail-media-third-wave/Thu, 25 Jun 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/retail-media-third-wave/<blockquote> <p><strong>In short:</strong></p> <ol> <li>Retail media surpasses TV advertising in investment in several European markets.</li> <li>Retailers&rsquo; transactional data offers targeting unavailable elsewhere.</li> <li>The lever remains under-used by brands outside consumer goods.</li> </ol> </blockquote> <p><strong>Retail media</strong>, advertising on retailers&rsquo; sites and apps, has become the third pillar of online advertising, behind search and social.</p>