https://journal-marketing.fr/en/tags/reporting/Recent content in reporting on Journal MarketingHugoen-USThu, 10 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/marketing-dashboard/Thu, 10 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/marketing-dashboard/<p>A marketing dashboard brings together in one place the indicators used to track the performance of acquisition, conversion and retention actions. Built from sources as varied as web analytics, advertising platforms or a CRM, it replaces the manually updated spreadsheet with a continuous view shared across teams. This guide covers its definition, the indicators to prioritize, a step by step method for building one, plus the tools and the most frequent mistakes to avoid.</p>https://journal-marketing.fr/en/blog/looker-studio/Wed, 12 Aug 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/looker-studio/<p><strong>Looker Studio</strong> is Google&rsquo;s free tool that turns raw data, coming from Google Analytics, Google Ads or a simple spreadsheet, into visual, shareable dashboards. Formerly known as Google Data Studio, it holds a central place in the marketing reporting of teams who want to track their metrics without relying on a spreadsheet updated by hand. This guide covers how it works, its data connectors and how to build a first useful dashboard.</p>