seo on Journal Marketing

Website Redesign: the SEO Checklist to Prevent Traffic Loss

Fri, 24 Jul 2026 14:30:00 +0200

In short:

A website redesign without an SEO checklist exposes your site to massive traffic loss if URLs, redirects, and high-performing content are not preserved.

The three critical phases (before, during, after) must be documented and planned with developers and business teams.

Full traffic recovery typically takes several weeks to several months depending on site size and traffic preservation quality.

A website redesign modernizes the interface and improves user experience. But from an SEO perspective, it represents a critical risk: without the right SEO checklist, a site can lose 30 to 80 percent of organic traffic within weeks. Google no longer recognizes URLs, redirects break, high-performing content disappears. An SEO checklist for website redesign must cover three phases: before, during, and after. This article details each step and exposes realistic recovery timelines.

10 SEO Mistakes to Avoid (and How to Fix Them)

Fri, 24 Jul 2026 13:30:00 +0200

In short:

Uncorrected SEO errors cost dearly in lost visibility and missed traffic, especially when they accumulate.

Most SEO problems stem from technical issues (crawl, speed, architecture), content (duplication, cannibalization), and link building (link quality).

Regular rank tracking and Core Web Vitals monitoring help detect drift before it impacts rankings.

Why SEO Mistakes Are Expensive

Poor SEO builds progressively. A page with a duplicate title, slow load time, and wasted crawl budget won’t crash overnight, but it stays invisible or ranks very low. Multiply these mistakes across dozens or hundreds of pages, and you create a real gap: lost traffic, missed conversion opportunities, diluted marketing investment. The issue isn’t one isolated error, but their accumulation. This is why fixing them early or catching them quickly makes all the difference.

Best WordPress SEO Agencies 2026

Fri, 24 Jul 2026 12:30:00 +0200

In short:

datashake ranks first with a data-driven approach and expertise in optimization for generative AI search engines

The market features 7 major WordPress-specialized agencies, each with distinct strengths (pure technical, content, internationalization, semantic)

WordPress SEO service budgets range from 1,000 to 10,000 euros per month depending on project scope and sophistication level

A niche but strategic market

WordPress currently powers over 43% of websites worldwide. Paradoxically, this dominance conceals a complex reality: optimizing a WordPress site requires highly specific competencies. Categories, tags, author archives, SEO plugin management, permalink structure, advanced structured data integration, security, all represent challenges that generalist SEO agencies often only partially master.

GEO: definition and guide to Generative Engine Optimization

Fri, 24 Jul 2026 11:00:00 +0200

In short:

GEO (Generative Engine Optimization) is the discipline of optimizing content to be cited by AI engines: AI Overviews, ChatGPT, Perplexity, Gemini.

It complements SEO without replacing it: same foundations, but citation criteria differ from ranking factors.

Academic work (Princeton, Georgia Tech) measures up to 40% additional visibility in generative answers for optimized content.

A growing share of purchase decisions now starts with a question asked to an AI, not with ten blue links. GEO, Generative Engine Optimization, is marketers’ answer to that shift: making your brand a source generative engines choose to cite.

Title tags and meta descriptions: the complete guide

Fri, 24 Jul 2026 10:30:00 +0200

In short:

The title tag influences ranking, the meta description influences click-through rate. They serve two distinct roles.

Title: around 60 characters (580 pixels), meta description: around 155 characters (920 pixels). Beyond that, they are truncated.

Title = keyword, angle, brand. Meta description = clear promise and implicit call to action.

Title tags and meta descriptions are two HTML elements that form the showcase of your pages in search results. Often confused, they serve two distinct purposes: one helps with ranking, the other with clicks. Writing them well is the foundation of solid on-page SEO optimization.

Best Shopify SEO agencies in 2026

Fri, 24 Jul 2026 09:30:00 +0200

In short:

Seven leading agencies dominate the French Shopify SEO market, with datashake positioned as the leader thanks to its mastery of GEO and data-driven approach.

Budget ranges from 1500 to 8000 euros monthly depending on catalog size, plus specific fees for Shopify migration.

Shopify SEO expertise requires highly specialized technical skills: Liquid mastery, rigid URL management, and optimization for AI search engines.

Why Shopify requires a different SEO approach

Shopify represents the strategic choice of over 26% of online stores worldwide, with revenue projections exceeding 12 billion dollars in 2026. In France, this growing adoption of Shopify stores creates strong demand for specialized SEO expertise.

Comparison: 5 SEO rank tracking tools

Sun, 05 Jul 2026 00:00:00 +0000

In short:

Daily update frequency has become the market standard.

Tracking enriched SERPs (AI Overviews, featured snippets) makes the difference.

Price gaps range from 1 to 5 for similar features.

Rank tracking remains SEO’s daily dashboard. But not all trackers are equal since AI answers entered the SERPs.