https://journal-marketing.fr/en/tags/software/Recent content in software on Journal MarketingHugoen-USThu, 03 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/free-ai-software/Thu, 03 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/free-ai-software/<p>Finding <strong>free artificial intelligence software</strong> suited to a specific marketing need means distinguishing fully free access, which is rare, from the freemium model, which dominates the market. Between writing assistants, image generators and automation tools, the free offering already covers a large share of a marketing team&rsquo;s daily needs, provided its limits are understood before committing to it.</p>https://journal-marketing.fr/en/blog/crm-software/Fri, 14 Aug 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/crm-software/<p>CRM software holds a central place in the sales and marketing organization of companies managing a growing volume of contacts and opportunities. This tool centralizes customer information, exchange history and sales stages in a single interface, instead of files scattered across several teams. Understanding what CRM software is, what it is used for and how to choose one helps avoid the information loss that costs sales opportunities.</p>