https://journal-marketing.fr/en/tags/tiktok/Recent content in tiktok on Journal MarketingHugoen-USFri, 11 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/nano-influencer/Fri, 11 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/nano-influencer/<p>A <strong>nano-influencer</strong> is a content creator whose community stays deliberately small, most often between 1,000 and 10,000 followers depending on the definition used. Far from being a mere diminutive of the micro-influencer, this profile has become established in influencer marketing strategies for its ability to generate strong engagement with a niche audience, at a cost far lower than that of more followed creators.</p>https://journal-marketing.fr/en/blog/tiktok-algorithm/Mon, 24 Aug 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/tiktok-algorithm/<p>The <strong>TikTok algorithm</strong> does not work like other social platforms: it does not rank videos based on the popularity of the account that posts them, but on how real users behave in front of each piece of content, evaluated individually. Understanding this logic has become essential for any brand or creator seeking visibility on the platform, since the distribution rules differ sharply from those of Instagram or LinkedIn.</p>