https://journal-marketing.fr/en/tags/ugc/Recent content in ugc on Journal MarketingHugoen-USWed, 02 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/ugc-marketing/Wed, 02 Sep 2026 00:00:00 +0000https://journal-marketing.fr/en/blog/ugc-marketing/<p><strong>UGC marketing</strong>, or user generated content marketing, means integrating into a brand&rsquo;s strategy the content (reviews, photos, videos, testimonials) that customers produce spontaneously rather than the brand&rsquo;s own teams. This approach has become established on social media as a counterweight to traditional advertising formats, as audiences pay closer attention to where a piece of content comes from than to its production quality.</p>